WeHumans
Generative AI digital humans business unit founded in February 2022 inside ABAI Group. From the group's Global Executive Committee I took part in the M&A with the founders and, together with them and the teams, in defining the business model and go-to-market.
- Launch date
- February 2022
- Parent group
- ABAI Group
- Status
- Operational with Tier-1 clients
What WeHumans is
WeHumans is a business unit that combines large language models (LLMs), natural language processing (NLP), hyper-realistic 3D avatars and automation to build enterprise conversational agents with visual presence. The differentiator versus a traditional chatbot is not the model: it is the combination of humanoid presence, multi-LLM orchestration and RPA connectivity into the client's operating systems.
My role at inception
As Corporate CIO and member of ABAI's Global Executive Committee, I took part in:
- M&A with the founders: negotiation, valuation and integration.
- Strategic plan and business model design inside the holding.
- Definition of the go-to-market and the corporate client proposition.
- Technology governance: architecture, integration with the rest of the group stack and regulatory compliance.
It was not an individual effort: the result was the work of the founding team and the group's teams.
Technology stack
WeHumans' architecture rests on six coordinated layers:
| Layer | Function |
|---|---|
| GenAI | Multi-provider LLMs for dialogue and generation |
| NLP | Language understanding and intent analysis |
| 3D Avatars | Hyper-realism and lip-sync |
| Multi-LLM | Orchestration layer across providers |
| RPA | Back-office process automation |
| APIs | Enterprise connectors and telemetry |
Verifiable results
- Tier-1 clients in production after the first twelve months of operation.
- In customer service and billing use cases, agents have absorbed up to 60 % of the traffic previously handled by human operators.
- Editorial coverage on Spanish national television (TVE) as a sector reference.
Why this case matters
WeHumans is an uncommon case in the Spanish ecosystem: a generative AI business unit founded by a Spanish company before the ChatGPT media wave (launched in November 2022). The M&A closed in February 2022, which means its conception and investment approval took place during 2021 — a moment when most Spanish boards did not yet have generative AI on their formal agenda.
The relevance for an independent director profile is direct: it provides a documented experience of generative AI investment decision-making in a real board, with verifiable downstream results. It is not a theoretical recommendation; it is a decision taken in the boardroom that was then executed and worked.